There are as many uses for Mozenda as there are web pages on the internet. As long as you're able to access the data you need on a website, you can build a Mozenda project to automate it.
Below, we've listed a few of the most common types of projects we see Mozenda users create.
1. Compile contact information
Companies use Mozenda to collect publicly available contact and location data, such as email addresses, company names, and business addresses. Use this data to:
- Determine who your target customer is.
- Create leads.
- Gather data to build audience profiles that include purchase behavior, age, and location.
- Identify business locations.
2. Monitor competitors
You can turn information from retailers and e-commerce vendors into a competitive advantage by monitoring changes to inventory levels, discounts, product turnover, new items, and new locations.
By automating the way you compare prices, you can:
- Increase margins by adjusting prices at the right time and in the right places.
- Maintain a competitive position in the market.
- Review your own overhead and production costs.
- Implement effective pricing strategies, especially during sensitive times such as end-of-season sales and holidays.
3. Analyze audience sentiment
Analyzing the sentiment around their posts, reviews, and articles can lead to more customers and ultimately higher profitability.
- Monitor and track reviews to collect up-to-date and accurate information.
- Enhance customer service by identifying keywords, key phrases, and tone.
- Examine articles or posts to identify market trends.
4. Automate processes
You can use Mozenda to automate a wide range of tasks and processes in the online tools you use every day. Companies use Mozenda to increase team efficiency and optimize their workforce.
- Enter data and submit forms.
- Generate reports by getting data from your own platform.
- Automate repetitive tasks or actions.